The goal for this project was to create an Identity for a Restaurant that focuses on low cost print and production costs for Menus, Marketing and Promotional materials, and Business cards while maintaining an authentic style that can be seen consistently within the mock-ups.
The creation of the logo was based around the name “Demetria” that originates to ancient Greece meaning “The follower of Demeter”, Demeter being the goddess of harvest. The surrounding vegetation or wheat around the logo which is a a crown of wheat that symbolizes the goddess of harvest. The color #100405 which is black with a hint of reddish tint representing wine which is one of the main identity of the restaurant itself.
